WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…
Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
